Nike's 'Department of Unimaginable'

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Last Tuesday (March 26) was Nike Air Max Day and I got invited by my awesome friend Diane Lindquist of Gurl Museum Day to attend the event with her. I wanted to share the experience with you.

In celebration of Nike’s annual Air Max Day, the brand opened up interactive pop-ups in 12 cities across the globe including Los Angeles, Chicago, New York City and Toronto that they called the pop, 'Department of Unimaginable.'

Air Max visuals and displays to highlight the silhouette's rich history. The interactive spaces are also playing host to City Department workshops that are unique to each city. The workshops are design-focused sessions that cover off Industrial Design, Color Design & Materials Exploration and Illustration & Typography and are hosted by Nike designers, collaborators and friends.

You can find more here.

In the meantime... take a look inside Nike's Department of Unimaginable in Los Angeles below:

The first station is getting our photos taken for the badges.

The first station is getting our photos taken for the badges.

In this section the recruiters print the badge with your name and photo.

In this section the recruiters print the badge with your name and photo.

The badge with the branding. Photo by Diane Lindquist.

The badge with the branding. Photo by Diane Lindquist.

Beautiful installations highlighting the new kicks.

Beautiful installations highlighting the new kicks.

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Oh and we bought some limited edition Nike swag.

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Fish tank of sneakers.

Fish tank of sneakers.

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This van hand-delivered Nike Air Max to recruits.

This van hand-delivered Nike Air Max to recruits.

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Thanks for reading!

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FashionMarina Murad