Nike's 'Department of Unimaginable'
In celebration of Nike’s annual Air Max Day, the brand opened up interactive pop-ups in 12 cities across the globe including Los Angeles, Chicago, New York City and Toronto that they called the pop, 'Department of Unimaginable.'
Air Max visuals and displays to highlight the silhouette's rich history. The interactive spaces are also playing host to City Department workshops that are unique to each city. The workshops are design-focused sessions that cover off Industrial Design, Color Design & Materials Exploration and Illustration & Typography and are hosted by Nike designers, collaborators and friends.
In the meantime... take a look inside Nike's Department of Unimaginable in Los Angeles below:
Oh and we bought some limited edition Nike swag.
Thanks for reading!